Cicada K Crowdfunding Film


Elanview briefed Relay to create a film to launch their product on Jingdong’s crowdfunding site – which is the biggest crowdfunding platform in China.

Jingdong Crowdfunding 

What Relay Did

Relay was hired by Elanview – a company based in Shanghai – to create a film to launch their new product: the Cicada K drone. We created a beautiful video by shooting in stunning environments in Australia, in order to help explain the features of the product and showcase these features in a beautiful natural environment.

Results / ROI

By using the video that Relay created, Elanview was able to raise 946,098 RMB on Jingdong’s crowdfunding platform – which is almost 10x their original goal of 100,000 RMB.