Cicada K Crowdfunding Film


Elanview briefed Relay to create a film to launch their product on e-commerce site Jingdong’s crowdfunding site, the biggest crowdfunding platform in China.

Jingdong Crowdfunding 

What Relay Did

Relay was hired by Shanghai-based company Elanview to create a film to launch their new product, the Cicada K drone. We shot a visually rich video in in Australia in order to help explain the features of the product and showcase these features in a stunning natural environment.

Results / ROI

Using the video that Relay created, Elanview raised 946,098 RMB (close to 1 million USD) on Jingdong’s crowdfunding platform, almost 10 times their original fundraising goal of 100,000 RMB.