Relay was briefed by Cowarobot to create a film to launch their product, the Cowarobot smart suitcase.
What Relay Did
Relay created a two-part film for Cowarobot. Part one is a creative story about two pieces of luggage who fall in love, showcasing the product’s design. Part two shows each key product feature in a clear and direct way.
Results / ROI
Relay’s film was used to launch the Cowarobot product at CES in Shanghai in the summer of 2016. Through this launch, Cowarobot garnered a large amount of attention from international blogs and tech media, including Wired, CNET, and Condé Nast.