Relay was briefed by Cowarobot to create a film to launch their product – the Cowarobot smart suitcase.
What Relay Did
Relay created a two-part film for Cowarobot. The first part of the film is a creative story about two pieces of luggage who fall in love – showcasing the beautiful design of the product itself. The second part of the film focuses on the features of the product – showing each key feature in a clear and direct way.
Results / ROI
Relay’s film was used to launch the Cowarobot product at CES in Shanghai in the summer of 2016. Through this launch, Cowarobot was able to garner a large amount of attention from international blogs and tech media, including Wired, CNET, and Condé Nast.