Relay was tapped by Ogilvy on behalf of their client British Airways to create an emotionally charged documentary film about bringing a family together across different countries.
International YouTube Link:
Domestic Weibo Link:
2016 SABRE Awards Link:
What Relay Did
Try to watch this video without getting choked up. Cross-border storytelling and cross-border film production is Relay’s specialty, so we were in our wheelhouse in creating this compelling story of Chinese parents paying a surprise visit to their daughter in the UK. Not only did we create a beautiful film — we were also able to keep the surprise a secret from the daughter!
Results / ROI
The film achieved a huge social media buzz for British Airways after being launched on Weibo and YouTube.
The film — as part of an overall campaign to connect with Chinese travelers — received the 2016 In2 SABRE Asia Pacific Award.