Relay was tapped by Ogilvy on behalf of their client British Airways to create an emotional documentary film about bringing a family together across different countries.
International YouTube Link:
Domestic Weibo Link:
2016 SABRE Awards Link:
What Relay Did
Try to watch this video without getting choked up. Cross-border storytelling and cross-border film production is Relay’s specialty, so we were in our wheelhouse in creating this compelling story of Chinese parents paying a surprise visit to their daughter in the UK. Not only did we build a beautiful film, but we were also able to keep the surprise a secret from the daughter.
Results / ROI
The film achieved a huge amount of social media buzz for British airways after being launched on Weibo and YouTube.
The film as part of an overall campaign to connect with Chinese traveler received the 2016 In2 SABRE Asia Pacific Award.