SmartX briefed Relay to create a video for their line of gaming robots, and to launch their brand internationally in the US market.
What Relay Did
To redefine the experience of playing together, Relay created a video that powerfully integrated the best of mobile games and physical toys. The video features two young boys, battling against each other at first, and later against their parents. It showcases Galaxy Zega as a game that connects players of all ages. Using VFX and motion graphics, we showcased diverse battle attacks, speed, defenses and the product’s versatility, and conveyed the range of emotions created by this one-of-a-kind face-to-face game.
Results / ROI
SmartX used this film on their online and social media platforms, and is leveraging it in press materials ahead of global product launches and trade shows. SmartX also used the film to launch their product in Apple Stores around Asia and the United States, with distribution plans to launch in additional global markets in 2017.