Relay was briefed by Rockrobo, a brand that is part of the Mi Jia ecosystem of interconnected devices, to create a film launching its smart vacuum robot.
What Relay Did
In this video, we had a lot of fun bringing the functionality of the vacuum to life. Our mission was to differentiate Rockrobo from the competition, and to fully communicate the vacuum’s feature set. So we told the story of a family of three, where the daughter uses the smart vacuum to effortlessly clean the house and impress her parents.
Results / ROI
Xiaomi used this film to launch the Xiaomi smart vacuum robot at a press conference on August 31st, 2016. Xiaomi has also used the film on a variety of social media platforms to promote products within the Mi Jia ecosystem.