Relay was briefed by Rockrobo – a brand that is part of the Mi Jia ecosystem of interconnected devices – to create a film to launch a smart vacuum cleaning robot.
What Relay Did
In this video, we had a lot of fun bringing the functionality of a vacuum to life. Our mission was to differentiate Rockrobo from the competition and to fully communicate the vacuum’s robust feature set. So we told the story of a family of three, where the daughter uses the smart vacuum to effortlessly clean the house and impress her parents.
Results / ROI
Xiaomi used this film to launch the Xiaomi smart vacuum robot at a press conference on August 31st, 2016. Beyond this, Xiaomi also used the film on a variety of online social media platforms to promote the various products within the Mi Jia ecosystem.