Relay was briefed by Roobo – an AI and robotics company – to create a series of films to launch an educational AI robot, Pudding BeanQ. BeanQ is a Red Dot Design Award-winning robot for kids.
What Relay Did
We created a series of 4 video stories to present the robot’s functionality through joyful family life scenarios. We told the story of Pudding BeanQ entering a family’s daily life, showing how they spent the day together with the help of the robot’s unique features.
Results / ROI
Roobo used this series of films to launch BeanQ at a distributor conference on April 18, 2017. Beyond this, Roobo also used the films on a variety of social media platforms to promote the Pudding BeanQ product.