For Vinci, it was important that its first entrance into a Western market would be a success. The company tapped Relay to create a video, corporate messaging and its Kickstarter page in order to make this all-important first introduction.
What Relay Did
In creating Vinci’s first English-language corporate and product messaging, the company needed powerful material that would rise above the competition in the crowded wearables market. Relay focused on the company’s vision to reimagine the traditional world of headphones, while simultaneously bringing clarity and user value to the company’s product features.
Results / ROI
Within eight hours of launching their project on Kickstarter, it was 300% funded. Vinci quickly achieved a huge buzz from tech and mainstream media, including Cnet, Engadget, Ubergizmo, Forbes and USA Today.