Xiaomi Mi Jia Ecosystem Brand Film


Relay was briefed by Xiaomi to create a brand film about the Xiaomi Mi Jia ecosystem of interconnected devices.

Company website: 

What Relay Did

The key purpose of this film was to communicate the beautiful industrial design of Xiaomi’s Mi Jia ecosystem of products, and to showcase Mijia’s branding inspiration: “artwork for your home.” We used highly stylized live action photography to demonstrate how Mijia products can be both functional and artistic, while showcasing craftsmanship and attention to detail.

Results / ROI

Xiaomi used this film to launch the Mi Jia ecosystem at a press conference on August 31st, 2016. Beyond this, Xiaomi also used the film on a variety of social media platforms to promote the brand’s suite of smart home appliance products.