Relay was briefed by Xiaomi to create a brand film about the Xiaomi Mi Jia ecosystem of interconnected devices.
What Relay Did
The key purpose of this film was to communicate the beautiful industrial design of Xiaomi’s Mi Jia ecosystem of products, and to showcase Mijia’s branding inspiration: “artwork for your home.” We used highly stylized live action photography to demonstrate how Mijia products can be both functional and artistic, while showcasing craftsmanship and attention to detail.
Results / ROI
Xiaomi used this film to launch the Mi Jia ecosystem at a press conference on August 31st, 2016. Beyond this, Xiaomi also used the film on a variety of social media platforms to promote the brand’s suite of smart home appliance products.