Relay was briefed by ZMER, a smart hardware company from Beijing, to create a film to introduce their new product on e-commerce site Jingdong’s crowdfunding platform.
What Relay Did
ZMER wanted to create a fun video to launch their ZMER ONE product – a 360˚ video camera – by showcasing their product being used by international actors in beautiful natural environments. We shot this film in Australia and captured beautiful footage of a variety of sporting scenarios, including surfing, skateboarding, indoor skydiving, and more. Although the the film was made for use in China, capturing this footage overseas allowed us to achieve a visual standard that would have been difficult in Mainland China.
Results / ROI
Relay worked with ZMER to launch their film on Jingdong’s crowdfunding platform. Through this crowdfunding campaign, ZMER was able to raise 6,250,159 RMB (almost 1 million USD) –more than 12 times their original crowdfunding goal!