About us - Relay

Who We Are

Relay is a creative production agency that specializes in creating stunning pieces of video content, both for innovative startup businesses and larger disruptive brands.

We’re experts in communicating Chinese stories to a global audience and vice versa. Our mission is to create China’s ﬁrst truly global brand – one frame at a time.

What We Do

Idea, Concept & Development

#la_icon_boxes_5d59b24ec33be.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec33be.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec33be.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Pre-production

#la_icon_boxes_5d59b24ec38d2.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec38d2.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec38d2.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Scripting

#la_icon_boxes_5d59b24ec3d9c.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec3d9c.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec3d9c.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Storyboarding

#la_icon_boxes_5d59b24ec425c.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec425c.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec425c.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Shooting

#la_icon_boxes_5d59b24ec4707.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec4707.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec4707.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Motion Graphic & VFX

#la_icon_boxes_5d59b24ec5203.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec5203.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec5203.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Editing & Post-production

#la_icon_boxes_5d59b24ec56cc.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec56cc.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec56cc.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Sound mixing

#la_icon_boxes_5d59b24ec5b8d.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec5b8d.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec5b8d.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

Color grading

#la_icon_boxes_5d59b24ec6047.la-sc-icon-boxes .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}#la_icon_boxes_5d59b24ec6047.la-sc-icon-boxes .wrap-icon .box-icon span{line-height:32px;font-size:32px;width:32px;height:32px;padding:0px}#la_icon_boxes_5d59b24ec6047.icon-type-normal:hover .wrap-icon .box-icon{background-color: #4b58e3;background-image: -webkit-linear-gradient(left, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%);background-image: linear-gradient(to right, #4b58e3 0%, #c26ab5 50%,#4b58e3 100%)}

The RELAY Network

Our global network of directors, writers, producers, English voiceovers, animators and motion graphic artists connects China with Asia, Europe and America with our local team based in Beijing, Shanghai and Shenzhen.