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Investor Roadshow Videos


Relay Partners

Jim Fields

Founder & CEO

Jim, born and raised in California and now a fluent Chinese speaker, has been living in China for 15 years, perfectly blending his quintessential American filmmaking roots with a deep understanding of Chinese culture. With a vibrant social media presence, boasting over 50k followers across platforms like YouTube, Xiaohongshu, and Bilibili, Jim has made a name as a formidable influencer and content creator. His company, Relay Video, is renowned for its corporate documentaries and short films, earning global accolades. Their portfolio includes award-winning documentaries and promotional videos that have captivated audiences worldwide, showcasing Jim's expertise in storytelling that transcends borders and cultures.

Abram Sitzer

Executive Producer, Head of Content

Abram is the head of content at Relay Video, leading an international team in the conceptualization and execution of long and short form documentary, commercial, and VR/MR projects. Prior to joining Relay, Abram was Director of Content for Discovery Networks. Abram has produced over 200 documentaries, including many that you're familiar with such as: Marooned, Surviving Africa, Finding Light in the Dark, First Man Out, Killers of the Cosmos. His work has been recognized at the Cannes Film Festival, Spikes, the New York Film Festival, the Asian TV Awards, the Asian Academy Creative Awards, and the Golden Bell Awards, including 6 best documentary awards, and over 25 nominations for best documentary.

Sophia Pederson

Executive Producer & COO

Sophia is an American business leader in China. Sophia began her journey in the video industry over a decade ago, honing her skills and expertise in both American and Chinese markets. As an executive producer for over 5 years, Sophia has led numerous successful projects, collaborating with renowned actors and directors on both sides of the Pacific. Her journey began with various roles in both local and international firms until she joined forces with her business partner, Jim Fields, at Relay Video in 2016. Sophia has successfully navigated the complexities of working in both American and Chinese contexts, bringing a unique blend of cultural understanding and industry expertise to her projects. Her collaborations with renowned Chinese tech giants like Full Truck Alliance, Meituan, Kuaishou, POP MART, and Tencent Music and Entertainment have solidified her reputation as a trusted partner in the industry. Sophia's dedication to excellence and her ability to foster positive and productive collaborations make her an invaluable asset to any production team.